JDA Software Group has announced that the Scandinavian cosmetic company Oriflame has successfully completed the implementation of JDA Fulfillment. The deployment of this system enables the company to reduce its fulfillment planning cycles from monthly to daily and improves supply chain visibility. As a result, Oriflame can now respond faster to global market changes, helping it better meet ever-changing consumer demand.

“Oriflame’s supply strategy is focused on achieving speed, flexibility and agility to support our direct sales business. We do this by aligning our supply footprint to our sales markets, shortening the supply chain wherever possible and increasing visibility into product flows. Our investment in JDA enables this strategy by providing us with real-time information,” says Jonathan Kimber, executive vice president global supply, Oriflame.

Kimber added that the system supports Oriflame with day-to-day decision making throughout its supply and distribution network.

“JDA Fulfillment was selected following a very thorough evaluation process that involved all major players in the supply chain solutions market. JDA demonstrated that its solution had very strong functional capabilities, which would support our strategic direction,” adds Mathias Ericsson, vice president quality & process management, Oriflame. “JDA also stood out during our evaluation as a highly professional and financially stable business partner, which we could build a long-term and sustainable relationship with.”

Brian Mort, JDA Software’s regional vice president, EMEA, comments, “The JDA solution helps organizations ensure that the right inventory is available, in the right place and at the right time. We are delighted that Oriflame has deployed JDA Fulfillment to help improve its supply chain processes and enhance its agility in global markets. We look forward to supporting Oriflame deliver a world-class service.”